AI Insights · Timothy · July 2022
Top 5 Books and Reference Apps in the US: Q2 2022 Performance
Discover the performance trends of the top Books and Reference apps in the United States during Q2 2022, based on data from Sensor Tower.
In Q2 2022, the top Books and Reference apps in the United States showed varied performance in terms of downloads, revenue, and active users. Here is a detailed look at the trends for each of these leading apps.
Audible: Audio Entertainment experienced substantial revenue growth, starting at approximately $2.9M in late March and peaking at around $4.3M by the end of June. Weekly downloads fluctuated but generally remained strong, with a notable peak of about 184K in mid-June. Active users showed a steady increase from 2.65M to around 2.74M over the quarter.
WebNovel saw a mix of trends. Weekly revenue peaked at about $476K at the beginning of the quarter but saw some fluctuations, ending at approximately $407K by late June. Downloads started at roughly 9.7K and saw a decline mid-quarter before stabilizing around 6K. Active users exhibited a slight decline from 178K to 158K over the three months.
GoodNovel - Web Novel, Fiction had a strong performance in both revenue and user engagement. Weekly revenue started at around $933K, dipped mid-quarter, and then rose again to approximately $946K by the end of June. Downloads showed a significant increase, starting at 26.7K and peaking at about 52.5K in mid-June. Active users grew steadily from 173K to about 258K.
Dreame-Read Romance Stories also demonstrated positive trends. Revenue began at $484K and increased to approximately $616K by the end of the quarter. Downloads increased from 10.9K to about 23.4K, with a peak in early June. Active users rose from 218K to around 227K during the quarter.
Ancestry: Family History & DNA showed a notable rise in user engagement and revenue. Weekly revenue started at approximately $279K and rose to around $462K by the end of June. Downloads saw significant growth, particularly in May, peaking at around 78.2K. Active users increased from 217K to 255K over the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic performance of the top Books and Reference apps in the US during Q2 2022. For more detailed analysis and data, visit Sensor Tower.